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Superdry collection

Transmec’s logistics services helped leading clothing brand Superdry to make a big impression with the launch of its Autumn/Winter 18 collection.

Held at the Old Truman Brewery on London’s Brick Lane, the spectacular launch was attended by key figures from the global fashion industry.

Transmec’s trucks delivered all clothing items, along with a catwalk and other fittings, from Superdry’s warehouse in Cheltenham and then returned them after the event.

“Event logistics is an increasingly important part of our offer. Whether it’s an exhibition or a major launch such as this, we always go the extra mile to ensure everything runs smoothly,” said Transmec UK general manager, John Simkins.